Contents

Interactive version of the Fill Every Seat - Every Week

  • 1

    Introduction

    • Welcome
  • 2

    The Book

    • Dedication
    • Acknowledgements
    • Foreword
    • Introduction: The Traditional, Fixed Subscription Model Is Alive and Well
    • Introduction to the online edition
    • 1. My Own Journey Into The World Of Subscriptions– And Why They Are Important
    • 2. Is It Still Possible To Sell Subscriptions?
    • 3. The Audience Member Life Cycle
    • 4. Eight Different Kinds of Subscriptions
    • 5. Fundamentals for Success
    • 6. Five Practical Marketing Steps
    • 7. What Subscribers Say
    • 8. Can Everyone Run a Subscription Series?
    • 9. How to Manage the Downside
    • 10. The Big Picture 1: Balancing The Arts Management Mixing Board
    • 11. The Big Picture 2: Subscriptions Are About Much More Than Subscriptions
  • 3

    Appendices

    • Appendix 1: About the Author
    • Appendix 2: About StillArt Limited
    • Appendix 3: How The Subscription Builder Program Works
    • Appendix 4: Examples of Results of StillArt Collaborations
    • Appendix 5: More resources
  • 4

    Resources

    • Fill Every Seat - Every Week PDF Version
    • Effective Marketing Report - Case Östgöta Wind Symphonics
  • 5

    Next steps

    • Greetings from colleagues
    • Congrats! Here's what's next...
    • Before you go... (Mini Survey)