Contents
Interactive version of the Fill Every Seat - Every Week
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1
Introduction
- Welcome
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2
The Book
- Dedication
- Acknowledgements
- Foreword
- Introduction: The Traditional, Fixed Subscription Model Is Alive and Well
- Introduction to the online edition
- 1. My Own Journey Into The World Of Subscriptions– And Why They Are Important
- 2. Is It Still Possible To Sell Subscriptions?
- 3. The Audience Member Life Cycle
- 4. Eight Different Kinds of Subscriptions
- 5. Fundamentals for Success
- 6. Five Practical Marketing Steps
- 7. What Subscribers Say
- 8. Can Everyone Run a Subscription Series?
- 9. How to Manage the Downside
- 10. The Big Picture 1: Balancing The Arts Management Mixing Board
- 11. The Big Picture 2: Subscriptions Are About Much More Than Subscriptions
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3
Appendices
- Appendix 1: About the Author
- Appendix 2: About StillArt Limited
- Appendix 3: How The Subscription Builder Program Works
- Appendix 4: Examples of Results of StillArt Collaborations
- Appendix 5: More resources
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4
Resources
- Fill Every Seat - Every Week PDF Version
- Effective Marketing Report - Case Östgöta Wind Symphonics
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5
Next steps
- Greetings from colleagues
- Congrats! Here's what's next...
- Before you go... (Mini Survey)