Contents

  • 1

    Milestone 1: Mapping

    • Introduction
    • Data Management Presentation
    • B2 - Data Collection Instructions
    • Subscription Builder Mapping Form
    • StillArt Subscriber Survey
  • 2

    Milestone 2: The Annual Subscription Wheel

    • Introduction
    • Your Subscription Marketing Plan
    • Your Annual Subscription Wheel
  • 3

    Milestone 3: Product Offer & Campaign Concept

    • Introduction
    • Product Offer
    • Campaign Concept
  • 4

    Milestone 4: Implementation

    • Introduction
    • Your Production Plan
    • Your Marketing Materials
    • Subscription Builder (tm) swipefile
  • 5

    Milestone 5: Evaluations

    • Mid-term Evaluations
    • Final Evaluations
    • Daily-sales Tracker
  • 6

    Resources

    • Subscription Builder Resources
    • Organizational Resources